Discrimination through Optimization: How Facebook's Ad Delivery Can Lead to Biased Outcomes

Muhammad Ali
Muhammad Ali
Miranda Bogen
Miranda Bogen
Aaron Rieke
Aaron Rieke

Proceedings of the ACM on Human-Computer Interaction, pp. 1992019.

Cited by: 0|Bibtex|Views76|DOI:https://doi.org/10.1145/3359301
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Other Links: dl.acm.org|dblp.uni-trier.de|academic.microsoft.com

Abstract:

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of ...More

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