Should We Use an Abstract Comic Form to Persuade?: Experiments with Online Charitable Donation

Ziang Xiao
Ziang Xiao
Po-Shiun Ho
Po-Shiun Ho
Xinran Wang
Xinran Wang

Proceedings of the ACM on Human-Computer Interaction, pp. 75-28, 2019.

Cited by: 0|Bibtex|Views16|Links
EI
Keywords:
abstract comics hierarchical bayesian models information framing persuasion social proof

Abstract:

This paper examines the use of the abstract comic form for persuading online charitable donations. Persuading individuals to contribute to charitable causes online is hard and responses to the appeals are typically low; charitable donations share the structure of public goods dilemmas where the rewards are distant and non-exclusive. In th...More

Code:

Data:

Your rating :
0

 

Tags
Comments