Should We Use an Abstract Comic Form to Persuade?: Experiments with Online Charitable Donation
Proceedings of the ACM on Human-Computer Interaction, pp. 75-28, 2019.
abstract comics hierarchical bayesian models information framing persuasion social proof
This paper examines the use of the abstract comic form for persuading online charitable donations. Persuading individuals to contribute to charitable causes online is hard and responses to the appeals are typically low; charitable donations share the structure of public goods dilemmas where the rewards are distant and non-exclusive. In th...More
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