Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms

Journal of Retailing（2020）

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摘要

•Regional clustering of franchised outlets can be used as a firm-level strategy.•There are both positive and negative financial impact of regional clustering.•Contract completeness amplifies the negative impact of regional clustering.•Franchisor support mitigates the negative impact of regional clustering.

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Regional clustering,Franchising,Financial performance,Contract completeness,Franchisor services

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