Computationally analyzing social media text for topics: A primer for advertising researchers

Joseph T. Yun,Brittany R. L. Duff,Patrick T. Vargas,Hari Sundaram,Itai Himelboim

Journal of Interactive Advertising（2020）

引用 14|浏览9

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摘要

AbstractAdvertising researchers and practitioners are increasingly using social media analytics (SMA), but focused overviews that explain how to use various SMA techniques are scarce. We focus on h...

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