The cost of annoying ads

WWW '13: 22nd International World Wide Web Conference Rio de Janeiro Brazil May, 2013, pp. 459-470, 2013.

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Abstract:

Display advertisements vary in the extent to which they annoy users. While publishers know the payment they receive to run annoying ads, little is known about the cost such ads incur due to user abandonment. We conducted a two-experiment investigation to analyze ad features that relate to annoyingness and to put a monetary value on the co...More

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