Utilizing Response Time to Find In-between Ratings within Likes and Dislikes
CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-7, 2020.
Binary rating methods are known to allow easier and quicker ratings, yet they do not allow users to express how much they like/dislike an item. In this study, we argue that response times in ratings can be used to gauge the degree or strength of user ratings. We asked users to rate a set of movies while collecting individual response time...More
Full Text (Upload PDF)
PPT (Upload PPT)