Utilizing Response Time to Find In-between Ratings within Likes and Dislikes

Minjoon Kim
Minjoon Kim
Joong-seek Lee
Joong-seek Lee

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-7, 2020.

Cited by: 0|Bibtex|Views1|DOI:https://doi.org/10.1145/3334480.3383049
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Other Links: dl.acm.org|dblp.uni-trier.de|academic.microsoft.com

Abstract:

Binary rating methods are known to allow easier and quicker ratings, yet they do not allow users to express how much they like/dislike an item. In this study, we argue that response times in ratings can be used to gauge the degree or strength of user ratings. We asked users to rate a set of movies while collecting individual response time...More

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