Optimized Cost per Mille in Feeds Advertising

Xun Wang
Xun Wang
Zihe Wang
Zihe Wang
Yadong Xu
Yadong Xu
Xiwang Yang
Xiwang Yang

AAMAS '19: International Conference on Autonomous Agents and Multiagent Systems Auckland ..., pp.1359-1367, (2020)

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Abstract:

Advertising has become a dominant source of revenue generation on the Internet. Billions of advertisement slots are sold via auctions. And there are many pricing methods ,e.g., CPM (cost-per-mille), CPC (cost-per-click), CPA (cost-per-action), OCPM (optimized cost-per-mille) and so on. In this paper, we study the OCPM method (i.e., advert...More

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