Learning to Design Coupons in Online Advertising Markets

Weiran Shen
Weiran Shen
Xun Wang
Xun Wang
Yadong Xu
Yadong Xu
Xiwang Yang
Xiwang Yang

AAMAS '19: International Conference on Autonomous Agents and Multiagent Systems Auckland New Zealand May, 2020, pp. 1242-1250, 2020.

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Abstract:

Coupon has been a major marketing tool that promotes sales for new and repeated buyers and proven effective in numerous realistic scenarios. In this paper, we mainly focus on the problem of designing coupons to maximize the revenue in second-price auction. Firstly, we derive the dominant strategies of bidders if they are provided with cou...More

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