General-Purpose User Embeddings based on Mobile App Usage
KDD '20: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining Virtual Event CA USA July, 2020, pp. 2831-2840, 2020.
We present our recent practice for unsupervised user embedding learning based on mobile app usage
In this paper, we report our recent practice at Tencent for user modeling based on mobile app usage. User behaviors on mobile app usage, including retention, installation, and uninstallation, can be a good indicator for both long-term and short-term interests of users. For example, if a user installs Snapseed recently, she might have a gr...More
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