General-Purpose User Embeddings based on Mobile App Usage

KDD '20: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining Virtual Event CA USA July, 2020, pp. 2831-2840, 2020.

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We present our recent practice for unsupervised user embedding learning based on mobile app usage

Abstract:

In this paper, we report our recent practice at Tencent for user modeling based on mobile app usage. User behaviors on mobile app usage, including retention, installation, and uninstallation, can be a good indicator for both long-term and short-term interests of users. For example, if a user installs Snapseed recently, she might have a gr...More

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