Othellonia: Growing a Mobile Game
user-5ebe28ba4c775eda72abcdf3（2019）
摘要
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.
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