Effects of privacy risk perception and cultural bias on intention of connected autonomous vehicle use.

Connected Autonomous Vehicles (CAVs) are pitched as drivers of rapid growth for a future of driverless, safe and efficient transportation. However, CAV use may face challenges as their acceptance is intertwined with individuals' intention to use innovative technologies and the way they perceive related risks. In this paper, we present preliminary results of a pilot study regarding individuals' intention to use this new technological platform of connected autonomous vehicles. We are concerned in particular with perceptions of risk due to the collection and processing of personal data for the delivery of effective services. We examine whether perceived privacy risks, perceived ease of use and cultural bias affect individuals' decisions to adopt CAVs as a mobility option. We have preliminarily concluded that different cultural types of individuals should be addressed in different ways to achieve broad adoption of connected autonomous vehicles.