Continuous Delivery - From Concept to Product: Trade-offs in Effectiveness and Efficiency?

The implementation and release of software products has progressed from a lengthy delivery cycle - the methodical sequential path of "big bang" waterfall product delivery - to the rapid iterative release cycle supported by agile practices. Recently, "continuous delivery" has emerged as a strategy to accelerate product availability. However, only a systematic automation of the build, test and deployment processes in concert with superbly coordinated teams of software practitioners and business partners makes make this possible. However, trade-offs in the optimization of process may act to limit the innovativeness of product output. This panel will discuss approaches, challenges, risks, and strategies for using continuous delivery to competitive advantage.