A RESOURCE ENVIRONMENT VIEW OF COMPETITIVE ADVANTAGE

Our study proposes a resource environment view (REV) of competitive advantage by unpacking the environmental origins of a firm's competitive advantage. The key tenet of the REV is that the heterogeneity and imperfect mobility of strategic factor markets and institutions across countries explain how firms based in different countries would likely both create and sustain a competitive advantage. In particular, our study introduces the notion of "the paradox of environmental embeddedness." The paradox lies in the fact that the same environmental conditions - in terms of strategic factor markets and institutions - that enable firms to create a competitive advantage can paradoxically also create a situation in which it is more difficult for these firms to sustain an advantage. Another important aspect of our study is that, to enhance our understanding of how firms manage the paradox of environmental embeddedness, our study specifies the resource environmental conditions under which firms' internal and external resource-oriented strategies - that is, the development of dynamic capabilities and interventions in the country resource environment - are more beneficial when managing the environmental paradox. Overall, our theorizing has important implications for strategic management theory and practice.