ONLINE COMMUNICATION OF THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS

The paper is aimed at the Mormon Church, or officially, the Church of Jesus Christ of Latter-day Saints, especially at its online communication activities. Firstly, the authors focus on a brief introduction of the given religious community, its values and specific traits. Secondly, the text offers an analysis of this Church's online communication, starting with its website, at present the most important communication channel of any religious community or commercial enterprise. The main objective of the paper is to define the "SoLoMo" concept and apply it to the current ways of communication used by the Mormon Church - the authors' attention is paid to communication via online social media, use of mobile applications and geo-location services.