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GREEN INNOVATIONS AND THEIR IMPLEMENTATION IN THE SLOVAK SMEs

Marketing Identity(2014)

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Abstract
The constant growth of production and consumption negatively affects the environment. In the context of these effects can be stated that eco-innovation are very important in means of ensuring sustainable economic development. Governments of the European Union seek effective ways to combat climate change and other negative impacts on the environment. They realize that eco-innovation contribute is important to increase awareness and need for environmental protection. They are also an opportunity for eco-innovation segment of small and medium enterprises, in the form of new possibilities expanding production and increasing the competitiveness of enterprises. The paper presents partial results of the research, which was devoted to the green innovation in Slovakia SMEs.
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Key words
Eco-innovation,Green innovation,Quantitative research,Slovak SMEs segment,Sustainable development
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