SEGMENTATION PROCESS OF CLIENTS' DATABASE

ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH（2012）

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摘要

In order to identify and forecast the consumer's behavior, it was applied the principal components and cluster analysis in the segmentation process, identifying groups of clients with similar needs. Starting from a bank's database of reliable clients using consumer loans, I emphasized the main characteristics of the loan applicant, reducing also the number of targeted clients, using the two methods of analysis.

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关键词

consumer,lending,data mining

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