Examining the value of flexible logistics offerings
European Journal of Operational Research(2021)
摘要
•We argue on the importance of flexibility in omni-channel customer experience.•We evaluate logistics offerings that allow post order placement modifications.•Under certain conditions these can be beneficial for both retailers and customers.•Digital systems act as enablers for the implementation of such flexible offerings.
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关键词
Logistics,e-commerce,Retailing,Omni-channel,Flexibility
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