TAXONOMY OF COMPREHENSIVE STRATEGIES AND ORGANIZATIONAL COMPETENCIES AS INFLUENCES OF PERFORMANCE: ANALYSIS IN THE SECTOR OF JEWELS, SEMI JEWELS AND IMITATION JEWELRY

Strategic management changes the execution of processes, the registration of indicators, the monitoring actions, the control modes, and the way of measuring results in organizations. The resources and competencies are influencers of performance. The data analysis used the Partial Least Squares Structural Equation Modeling to verify the influence of the strategic typology mediated by the competencies in the performance. The results show that there is no effect of the strategic typology adopted by small companies in the sector of jewels, semi jewels, and imitation jewelry. However, the technical, managerial, and commercial competencies have effect on the performance of this sector.