Exploring the Potential of Neglected Local Endemic Plants of Three Mediterranean Regions in the Ornamental Sector: Value Chain Feasibility and Readiness Timescale for Their Sustainable Exploitation

The neglected and underutilized plants (NUPs) have never been mainstreamed by researchers, politicians and stakeholders for sustainable exploitation in the ornamental-horticultural sector. This study focused on 399 local endemic plants of three Mediterranean regions (Crete, Mediterranean coast-Rif of Morocco, Tunisia), with the aim to develop a new scheme for their multifaceted ornamental-horticultural evaluation facilitating their sustainable exploitation. The methodological scheme was developed within three multidisciplinary co-creative workshops by experts and was adjusted by end-users. The developed scheme uses point and weighted scoring of several attributes relevant to biological and ornamental-horticultural characteristics and concerns three ranking levels: (i) ornamental-horticultural potential (general or subsector-specific; 20 attributes), (ii) sustainable exploitation feasibility (12 attributes) and (iii) readiness timescale (after gap and SWOT analyses) in creating value chains in short-, medium- or long-term. The analysis of the data illustrated two example-cases of already achieved sustainable exploitation with established value chains; outlined the prospects for sustainable exploitation of 18 and 23 local endemic NUPs in short-term and medium-term, respectively; and identified 86 taxa with reachable possibilities in the long-term. The proposed multifaceted evaluation scheme can be applied for the valorisation of NUPs in other areas and may help to define priorities and to identify opportunities and gaps for their sustainable exploitation.