Antecedents of customer WOM in glamping: The critical role of original ecology

Jiandong Lu,Xiaolei Wang, Zheng Dai, Guo Chen,Yuqiang Feng

International Journal of Hospitality Management（2021）

引用 11|浏览8

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摘要

•Original ecology includes authenticity, scenery and natural lifestyle.•Customers’ emotional value includes enjoyment, tension release and social bonding.•Different dimensions of original ecology can affect customers’ emotional value.•Room and public space of the accommodation can affect customers’ emotional value.•Customers’ emotional value in glamping can affect their WOM.

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关键词

Glamping,Word-of-mouth,Original ecology,Accommodation environment,Emotional value,Qualitative analysis

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