Examining The Effects Of High-Tech Corporate Brand Performances On The Internal Stakeholders And The External Stakeholders

The brand fame, brand acclaiming and brand loyalty of the high - tech corporate not only have effects on the market share through the customers, but also have essential effects on the internal stakeholders with the represent of the staff and the external stakeholders like the suppliers, the sales agencies, the finance organizations, the government and the like. With the help of the brand performances, the corporate can be more effective to attract the outstanding staff to establish lasting relationship with it, and get the favorite negotiation conditions and business chances in the relationship with the external stakeholders. On the base of the data of high - tech corporate, this paper explores the effects of the corporate brand performances on the internal stakeholders and the external stakeholders.