Pan-European Institutions And New Media: Pan-European Or Counter-Pan-European Media Usage?

Technically, the online space seems to go beyond national borders and can serve for mass communication between Europeans, both European Union citizens and candidate countries' citizens. Because of high internet penetration rates and Web 2.0 tools availability, never before had there been such a huge potential of growth in communication. Does it mean that an European information society emerges? Or, on the contrary, doesn't it seem that pan-European institutions use online tools in non-pan-European or even counter-pan-European ways? Illustrations from Poland's first ten years following its EU accession, exemplified by Europa.eu popularity, as reflected in the data, suggest the misusing of online space and websites. The EU homepage clearly does not support building a pan-European layer of identity.