A Framework For Understanding Media Exposure And Post-Covid-19 Travel Intentions

Risk perceptions associated with the COVID-19 pandemic are significant factors shaping contemporary tourists' travel behaviour. While the relationship between perceived risk and tourists' decision-making and behaviour in relation to COVID-19 is already a significant area of tourism research, the role of exposure to media outlets in affecting travel intentions has only seen very limited attention. This is despite the clear importance of media in influencing risk perceptions and travel behaviour in general. This study proposes a framework linking crisis management, healthcare system, solidarity and destination marketing shaped by media exposure to post-pandemic travel intentions. This research lays a foundation for future research on media exposure and tourists' travel behaviour in times of crisis.