Measurements of emotions: Nonfood applications

Emotions have a major role in social interactions (Russell et al., 2003; Sander et al., 2005) and in determining the consumption behavior. Emotion measurement often provides important information beyond the subject’s preferences, such as physiological and psychological characteristics and affective consumer’s state. The present chapter is focused on the most commonly used methods to investigate the emotions of nonfood products and concerns mainly advertising and marketing fields, design, cosmetics, fragrances, and odors. Medical and clinical applications were not approached.