Factors Influencing Tennessee Adults’ Craft Hard Apple Cidery Visit Expenditures and Travel Distance

The craft hard apple cider industry is emerging in many areas of the United States, including Tennessee. Few studies exist regarding consumer preferences for visiting hard apple cider facilities (cideries). This study used a representative statewide survey of Tennessee alcoholic beverage consumers to examine their prior cidery visits, factors influencing cidery purchases, and expected expenditures and preferred travel distance to cideries. Most respondents had not visited a local cidery, but among those who had, most made hard apple cider purchases. Respondents stated they would travel about 61 miles to visit a cidery and spend about $38 annually while visiting cideries.