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《新媒体营销》课程思政育人实践探索与研究

The Theory and Pracice of Innovation And Entreptrneurship(2021)

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Abstract
课程思政是新时代高校教学改革的重点之一.该文基于《新媒体营销》课程思政育人的实践探索,从理解课程思政的内涵和目标、重视课程思政的价值和意义、储备课程思政建设的相关资源、专业课课程思政实施的路径和《新媒体营销》课程思政案例解析五个方面为专业课教师开展课程思政提供经验借鉴.
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