Evaluating the Usability of a Social Storefront Business Model for Ecuadorian Millennials and Centennials

Félix Fernández-Peña, Fernando Ibarra-Torres, Pilar Urrutia-Urrutia, Diana Coello-Fiallos

2021 IEEE International Conference on Progress in Informatics and Computing (PIC)（2021）

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摘要

Social media has been influencing almost all areas of human society during the last decade. Nevertheless, the lack of studies on the acceptance of a social storefront business model has been identified as a missing point in this research area. In this scenario, this paper evaluates the technology acceptance of a storefront website and its Facebook business page. The study was carried out with the ...

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关键词

Technology acceptance model,Social networking (online),Conferences,Computational modeling,Sociology,Sea measurements,Electronic commerce

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