Cognitive model of GHEIRAT in Persian

GHEIRAT seems to be a complex emotion in Iranian men and women with a variety of contextual meanings including, jealousy, chivalry, courage, and protecting one’s nâmus ‘female family members’. GHEIRAT may be defined as a monitoring device or alarm system in the mind of Iranians. The cognitive linguistic analysis of the conceptual domains interacting with GHEIRAT indicates that the GHEIRAT concept operates to protect one’s values against threat, insult, and injury, provide assistance to the Other, and aid the Self in accomplishing goals as a supplementary force. Moreover, the paper comes to the conclusion that in Iranian culture, the cultural model of GHEIRAT is largely constituted by conceptual metaphors (THE OTHER IS A POTENTIAL OPPONENT, GHEIRAT IS A PHYSICAL SUPPLEMENTARY FORCE), conceptual metonymy (CAUSE FOR EFFECT) and related key concepts (ÂBERU ‘face’, NÂMUS ‘one’s female family members and the sanctity associated with them’, MAHRAMIAT ‘the legitimate physical and emotional intimacy between men and women’). Furthermore, based on Kövecses’s (2000) account of emotion concepts, it is revealed that GHEIRAT fulfills its functions indirectly through acting as a cause for other emotions and feelings such as ANGER, HATRED, JEALOUSY, and SELFLESSNESS.