What kind of food can win Gen Z’s favor? A mixed methods study from China

Yifan Zuo,Ke Zhang,Shaogui Xu,Rob Law,Qihang Qiu,Mu Zhang

Food Quality and Preference（2022）

引用 11|浏览7

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摘要

•Scale of Generation Z’s (Gen Z) food favorability (FF) was developed.•Scale dimensions include Dishes evaluation, Dietary choice, Marketing innovation, and Service quality.•FF indirectly influences Gen Z's purchase intentions through food preference.•Gen Z tends to trust groups that are socially close to them on online platforms.

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关键词

Gen Z,Food favorability,Food preference,Purchase intention,Social distance,Scale development

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