Testing the Generalizability of the White Leadership Standard in the Post-Obama Era

Over a decade ago, Rosette, Leonardelli, and Phillips (2008) conducted a study on race and business leader prototypes and discovered that participants held an implicit “white leadership standard”. As revealed in that study, such a standard introduces racial bias into the leadership categorization process, and places employees from racial minority groups at a disadvantage as they seek to attain leadership roles. However, in the last decade, broader trends and events in American society (e.g., the Obama presidency; the Harris Vice Presidency; an increase in minority business leader representation; changing demographics) have altered the socio-cultural context in which implicit leadership theories (ILTs) develop, hence offering the possibility that leadership models may have become amenable to change. The present study set out to retest the theoretical hypotheses of Rosette et al. (2008) in a direct/close replication study to examine the extent to which the findings generalize to a new sample within this new era. Across four experimental studies, results reveal more racially inclusive leadership perceptions than previously observed, as well as a weakened and context-dependent white leadership standard.