The Phenomenon of Value Co-Creation and Its Place in Air Transport

It is known that businesses are looking for different ways to reach customers, both technologically and through employees, in order to protect their existing customers as well as to gain new customers. However, today, due to the personable approaches of services, there is a need to create a bond between the business and the customer. In this context, value is an original understanding that people have, and businesses aim to create value together by reaching more customers through personalized services. Thus, the importance of studies aimed at understanding this phenomenon based on multilateral profit relationship is increasing day by day. In the current study, the approach of creating value together is discussed, and the understanding of the creation of value together in air transportation operating in the service sector is examined.