Awareness of Intangible Cultural Heritage Through Videos Promoting Active Ageing

Elderly population is constantly increasing and ageing is causing demographic, epidemiological and anthropological changes such as to make active and healthy ageing increasingly pivotal. With the objective to extend life expectancy in good health, it is important to raise awareness about the adoption of those factors that favor active ageing, such as a healthy lifestyle with proper nutrition, regular physical activity, a good management of stress, sleep and emotion, but also with an active participation in the social, economic, cultural, spiritual and civil issues of the community. Cultural heritage is the set of physical artifacts and intangible attributes of a past group or society, maintained in the present and left as a legacy for future generations. But it is important to raise awareness among the older population to promote intangible cultural heritage linked to active ageing. This work details the design and development of videos created for this purpose. Through interviews to older people about intangible cultural heritage, active ageing and quality of life, six categories of the first one have been selected: traditional games, handcraft, dance, folklore and traditional festivals, classical literature, painting and poetry. Eight videos within these categories have been created, with subtitles translated into five languages and descriptive metadata. Elder people have a fundamental role in maintaining and passing cultural heritage down, as they have past memories of the socio-cultural environment (things, places, people and experiences) and can be an important source of information for the sharing and disseminating their knowledge to new generations.