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Marketing Communication and Its Role in the Process of Creating Rational Awareness of Generation Z Representatives

Katarína Gubíniová,Peter Štarchoň,Lucia Vilčeková,Gabriela Pajtinková Bartáková,Jarmila Brtková

Studies in Systems, Decision and Control Developments in Information &amp Knowledge Management for Business Applications（2021）

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Key words
Integrated Marketing Communication
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