Electric Cars in Brazil: an Analysis of Core Green Technologies and the Transition Process

This paper explores the transition to electric cars in Brazil. The country has been successful to reduce its carbon footprint using biofuels, but it is facing a dilemma in vehicle electrification. It cannot shift abruptly to battery electric vehicles, as current consumers are unable to afford them and investment in recharging infrastructure is uncertain. However, it has a significant manufacturing base, and it cannot isolate itself from global industrial trends. This study relies on the inductive case study method, identifying the core green technologies in vehicle electrification and extrapolating their trends, to explain how the transition process is feasible. The emergence of a dominant design (set of core technologies defining a product category and adopted by the majority of players in the market) in small and affordable segments is essential for the diffusion of electric cars in developing countries. Biofuel hybrid technologies may support the transition. The Brazilian industry can engage in electric vehicle development by designing small cars based on global architectures, targeting consumers in emerging markets. The article contributes by using a dominant design core technologies framework to explain and map the transition to electric vehicles in developing countries, supporting academic research, government, and industry planning.