The View of Participants on the Potential of Conducting NeuroIS Studies in the Wild

Traditionally, NeuroIS studies are performed in highly controlled laboratory environments. However, due the proliferation of mobile sensor equipment, it is nowadays also possible to also run experiments in less controlled environments, e.g., in home settings. Running NeuroIS experiments in these settings allows researchers to pursue novel research questions in non-artificial environments as well as conducting large scale studies. It is unclear, though, what drives participants’ willingness to take part in such studies. Therefore, this article sets out to explore the anticipated opportunities and concerns of potential participants. Within a survey (n = 69), we captured the participants’ view on running NeuroIS experiments outside controlled laboratory environments. Our preliminary results provide first insights on what aspects influence the participants’ decision on taking part in NeuroIS@Home studies. We argue that it is of utmost importance to design NeuroIS@Home studies carefully, taking into account participant’s concerns.