Preference Mapping of Commercial Baby Diapers: Based on Hedonic Consumers Ratings and Expert Perception

Baby diaper industry didn’t offer a performant tool to identify the product attributes expected by consumers and essentially adapting the product performance to these expectation. Preference mapping were widely used in the food sector in order to draw the consumer liking profile. Comparing to other methods, firstly this technique is considered as fast and easy to interpret. Secondly, it helps to identify product attributes having the highest impact on overall consumer liking. In this paper, this technique was opted to be used for baby diapers samples available in the Tunisian market. Five samples were conceded for both sensory profiling by quantitative descriptive analysis by expert judges, as well sensory evaluation using the liking scale.