Promoting Coexistence with Jaguars and Pumas in the Caatinga: Two Approaches to Reach School Children

Coexistence education is essential in resolving human-wildlife conflicts. Two educational interventions were assessed among school children to understand the effectiveness of distinct approaches used in education campaigns. One had a strong audio-visual component, while the second was based on storytelling. Interventions focused on jaguars and pumas because these species are declining in the Caatinga biome, mainly due to conflicts with humans. Children’s socioeconomic backgrounds were assessed. Both interventions significantly enhanced prominence, knowledge and positive perceptions of jaguars and pumas. The audio-visual intervention showed a higher overall positive effect on prominence and perceptions. Storytelling proved a stronger tool for increasing knowledge. Socioeconomic background also proved an important driver in all domains. Nature proximity and parents’ education level showed significant influence on children’s knowledge, prominence, and perceptions. The outcomes of this study show the importance of using complementary methods and adapting similar initiatives to local social contexts to achieve success.