Say it right: measuring the impact of different communication strategies on the decision to get vaccinated.

Vivian I Avelino-Silva,Sofia Natalia Ferreira-Silva,Maria Eduarda Muniz Soares,Ricardo Vasconcelos,Luiz Fujita,Tainah Medeiros,Carolina Luisa Alves Barbieri,Marcia Thereza Couto

SSRN Electronic Journal（2023）

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摘要

Communication strategies focusing on different aspects of the disease-vaccine duet may impact vaccine hesitancy, and storytelling/emotive imagery descriptions may improve risk perception and vaccine uptake. Moreover, the effect of message framing strategies may differ according to previous vaccine hesitant attitudes.

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关键词

Vaccines, Vaccination hesitancy, Surveys and questionnaires, Random allocation, Health communication

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