Neutrino masses, flavor anomalies, and muon g-2 from dark loops

The lepton sector of the Standard Model is at present haunted by several intriguing anomalies, including an emerging pattern of deviations in b ? sll processes, with hints of lepton flavor universality violation, and a discrepancy in the muon anomalous magnetic moment. More importantly, it cannot explain neutrino oscillation data, which necessarily imply the existence of nonzero neutrino masses and lepton mixings. We propose a model that accommodates all the aforementioned anomalies, induces neutrino masses and provides a testable dark matter candidate. This is achieved by introducing a dark sector contributing to the observables of interest at the 1-loop level. Our setup provides a very economical explanation to all these open questions in particle physics and is compatible with the current experimental constraints.