THE ROLE OF DYNAMIC VEHICLE ROUTING IN BUSINESS INFORMATION SUPPORT IN THE CONTEXT OF MODERN TRANSPORT AND LOGISTICS

The aim of this paper is to investigate the Vehicles Routing Problem (VRP) in the framework of the modern Supply Chain and Logistics management and new customers' require-ments. It is a fact that the more complex the problem the higher the level of difficulty and computa-tional strain that is required for resolving the Routing Problem, at an exponential degree. Consi-dering this, modern businesses are required to meet the new market trends as these are shaped by contemporary life, incorporating new technologies in their business model which will decisively impact the development of operational models of dynamic routing.Thus, after studying alternative vehicle routing problem models, optimization algorithms categories and looking deeper at fleet management systems operation, the ultimate goal of this paper is the proposal of a functional model of dynamic routing for vehicles, as an integral element of a wider digital ‘mechanism’ of technologically advanced information systems.Keywords: Dynamic Routing, Digital Transformation, New Innovative Technologies, Com-petitive Advantage.