Innovative dashboard for optimising emergency obstetric care geographical accessibility in Nigeria: Qualitative study with technocrats

•We explored digital dashboards’ potential for planning EmOC geo-access optimisation.•Stakeholders recognise that service planning should be informed by evidence on need.•Politics, pressured community advocacy, and donor funding actually drive planning.•There is a strong appetite for using digital technology to inform service planning.•Stakeholders have concerns about accuracy of data that will inform the digital tool.