Policy orientations and technology choices in standards wars

•We analyze a model that incorporates the technology choices of SSOs in standards wars and royalty determinations made by the developers of essential technologies.•We show that both policy orientations toward developers relative to adopters and coordinated standard setting by SSOs that issue competing standards may result in a more-than-optimal number of essential technologies.•We further examine how SSOs’ technology choices may be affected by both network effects in standard adoption and coalition formation among developers.