How Can Tourism Help to Revitalize the Countryside? Content Analysis Based on the Case of Tourism Enabling Rural Revitalization

Rural tourism is an important way to promote sustainable economic development and boost the comprehensive revitalization of the countryside. The key to promoting rural tourism development lies in solving the development path problem. In this paper, we extracted high-frequency keywords from the text of 2021 World Tourism Alliance—Case of Tourism Contributing to Rural Revitalization through the text mining tool ROST-CM6, generated a common word matrix, and then used Stata17 for cluster analysis, combined with the case in a deep analysis of similar keywords. The results show that the tourism path to realizing rural revitalization is diversified, and there are four paths: ecological development type, industry-driven type, cultural integration type and multiple governance type.