The Detection of Self–group Conflicts in Exercise Behaviors Differs with Social Network Centrality: ERP Evidence

BACKGROUND:The influence of social norms on exercise behaviors has been explored in studies over the years. However, little is known about whether an individual's role (central or peripheral) in his or her social network, which is associated with social skills, could shift his or her susceptibility to normative effects on exercise behaviors. To that end, event-related potentials (ERPs) were recorded to examine the underlying cognitive mechanism of the effects of network centrality on normative social influence.METHODS:We manipulated network centrality by assigning participants to exercise support groups, with group members who were their nominated friends (high centrality) or nonnominated classmates (low centrality). Participants were asked to evaluate their willingness to engage in various exercises, after viewing discrepant group ratings (peer influence) or not viewing (no-influence).RESULTS:Peer influence evoked a larger negative-going feedback-related negativity (FRN) wave, which was linked to automatic social conflict detection, and a larger positive-going P3 wave, which was linked to subsequent conformity behavioral changes. However, effects on the FRN, not the P3, were observed only in the high-centrality group.CONCLUSION:Our results highlight the important roles of network centrality in encoding self-group exercise attitude discrepancy rather than in decision-making regarding exercise attitude adjustments. Interventions aimed at promoting exercise behaviors should be considered in a broader social environmental framework.