Guest Editorial: contemporary Issues in luxury marketing and branding
JOURNAL OF STRATEGIC MARKETING(2023)
摘要
This introductory article introduces a special issue on contemporary topics in luxury marketing and branding based on a collection of papers presented at the 2021 AUS-Chalhoub Symposium. The special issue aims to advance the growing body of research on luxury marketing and branding and instigate new research in domains and contexts including sustainability and luxury, multi-stakeholder perspectives in luxury and digital transformation.
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关键词
luxury marketing,editorial,contemporary issues
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