Research on PV mode diffusion considering the game among enterprises in the complex network context

Abstract With the emergence of energy shortages and ecological deterioration in China, the deployment of distributed photovoltaic (PV) as a renewable energy source in rural areas has been recognized as a potential solution for reducing greenhouse gas emissions. This research aims at at investigating the selection of promotion modes for PV installation enterprises in China by utilizing complex network theory to construct a model. The proposed model analyzes the impact of various factors, including villagers' support rate, the vacillation rate, and PV operation and maintenance costs, within an evolutionary game theory on the selection of promotion modes for enterprises. The findings of this study indicate that the villagers' support rate has the most significant influence on the promotion modes selected by enterprises. Therefore, it is crucial to establish appropriate incentives, increase publicity efforts, and educate the villagers about the benefits of PV installation for themselves and the environment. Additionally, PV installation enterprises must prioritize equipment operation and maintenance to ensure the efficient and stable operation of PV devices, which is critical for achieving the energy conservation, the emission reduction, and stable income. Ultimately, this research provides valuable insights for PV installation enterprises to promote distributed PV in rural areas by adjusting the parameter settings based on the evolution results. By adopting the proposed model, PV installation enterprises can optimize their promotion strategies and enhance their chances of success in the rural market, thereby contributing to the reduction of greenhouse gas emissions and achieving sustainable development goals.