Critically Analysis The Practice Of Directed Community Development Of PT. Pupuk Kalimantan Timur, Bontang Indonesia

In Tanjung Limau coastal community in Bontang City, some of the people make a living as fishing fishermen who are not environmentally friendly. Their lives depend on the weather at sea and cannot go to sea all day long. In order to sustain their life, they owe money to middlemen and are paid when they go to sea and get fish. The fish they get must be paid to the middlemen who give credit at low prices, so they are in debt to thr middlemen. Mr. Ismail, one of the leaders of the Fantasi group from the fishermen of Tanjung Limau, felt that his life was getting tougher, so he tried to cultivate grouper and lobster in the Fixed Net Cages (FxNC) and Floating Net Cages (FNC). His tenacity and patience made his business successful. PKT has the coastal CSR programs around its company; one of which is in Tanjung Limau forming a Creating Shared Value (CSV) Team to carry out the CSR program for grouper and lobster cultivation at the FNC in Tanjung Limau Bontang. At first, they collaborated with the Fantasi Group, and then it developed with several members of other fishing groups in North Bontang District joining. The capacity of fishermen was increased, assisted from the beginning of the program until the program ends and accompanied by access to export markets for the sale of live grouper fish because the price is more expensive. In addition, the program also involved them in planning so that it was successful and has even been replicated in three locations. The research method used was qualitative with the data collection techniques through interviews, observation and documentation studies as well as the type of narrative. The data source sample was selected purposively and snowball sampling. The comdev typology that emerged was a combination of imposed and self-help led to directed typology. The combination of the two brings the Tanjung Limau fishing community to be environmentally friendly, free from the entanglement of middlemen, empowered, independent and sustainable.