Impact of “keep left” measure on pedestrians, cyclists and e-scooter riders at a crossing of a signalised junction

•A measure was applied to encourage pedestrians to keep left when crossing, and to promote channelisation between pedestrians versus cyclists/ES riders.•The impact of the treatment was examined by intercept perception survey and naturalistic observations of trajectory movements via video analysis.•Conflict levels with oncoming traffic agents were reduced.•Pedestrians increased their crossing speeds.