The carbon footprint of fast fashion consumption and mitigation strategies-a case study of jeans

Fast fashion is driving the continued growth of the fashion industry's carbon emissions. Understanding how fast fashion consumption exacerbates carbon emissions is critical to guide mitigation strategies for the fashion industry. Taking jeans, a typical fast fashion product as an example, this study developed an LCA model to assess the carbon footprint of fast fashion consumption at global and national levels, and mitigation potentials of product service systems-related scenarios were then explored. Results show that the carbon footprint of fast fashion consumption is 2.50 kgCO2e/one wear jeans, 11 times higher than that of traditional fashion consumption. Jeans production and cross-broad transportation contributed 91 % of the carbon footprint of fast fashion consumption. Developed countries have a 53 % higher per capita carbon footprint of fast fashion consumption than developing countries. The second-hand trading model has the highest mitigation potential, reducing carbon emissions by 90 %. This study proposed an analytical framework for the carbon footprint of fast fashion consumption, which provides the basis for the environmental footprints of fast fashion products. Our findings provide insights into the carbon footprints of traditional and fast fashion consumption and strategies for the transition to circular fashion.