A better approach is needed to assess potential impact and feasibility of proposals.
The Global South has emerged as a beacon of innovation in scholarly publishing, championing equitable and community-driven models of knowledge dissemination. Here we explore various initiatives originating from Latin America, Africa, and Asia, highlighting platforms that are free for both readers and authors. These initiatives also promote multilingualism, public funding, and non-profit, scholarly-led governance structures. We argue that the Global South’s approach offers a blueprint for a fairer, more inclusive, and more just academic publishing ecosystem.
CEO of DigitaLandmarks, Lilian Rabin created a virtual reality immersive window called La Fenêtre immersive. The window has been displayed in malls or stations in order to discover touristic locations and trigger action from consumers. In order to refine his sales pitch in order to reach more malls or stations, in September 2025, Lilian wants to understand the impact of the window on consumers. The case explores the impact of the window through immersion and presence. The case attempts to model consumer behavior in order to refine the sales pitch and find new targets where the window could be deployed.
In September 2025, Cathy Boulanger, co-founder of an organic cosmetics company, considers using an influencer to enrich her customers’ consumer journey. Between real and virtual influencers, what are the advantages and risks and ultimately what choice should she make? The case study deals with influencer marketing and the choice between real and virtual influencers.
Sustainable agriculture faces growing challenges due to climate change, resource depletion, and the overuse of chemicals, all of which compromise both the environment and farm productivity. AI-driven solutions are emerging as a transformative approach to optimize farming practices by enhancing precision, efficiency, and sustainability. This case study examines RoboCare, a Tunisian agritech startup that integrates artificial intelligence, hyperspectral imaging, and remote sensing technologies. RoboCare’s innovative solutions enable early detection of plant diseases, improve crop health monitoring, and optimize the use of water, fertilizers, and pesticides. By enhancing productivity and reducing the environmental impact of farming, RoboCare demonstrates AI’s potential to revolutionize agriculture, reduce costs, improve yields, and support eco-friendly practices. The study shows how such technologies can transform farming into a more sustainable and profitable industry, paving the way for smarter, greener agriculture.
